| Meet the founders behind your favourite brands | |
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| | | | | | | | It's officially one month until the 1st of December, so it's time to get a wiggle on with your Christmas preparations. Don't miss your chance to secure one of the remaining Beauty Advent Calendars: they're selling fast!
Worth over £1,245, yet yours for £275, expect to unbox 30 extraordinary products from the most covetable brands in skincare, makeup, hair and fragrance, plus a unique Ianthe print drawstring bag. Intrigued? Here's a glimpse behind the doors, with some of the founders of the brands inside... | | | | | | | | |
| | | | | Vyrao | | | | For Yasmin Sewell, founder of Vyrao, fragrance is about more than just scent. It's a ritual - a transformation - and she approaches creating each perfume with intention and energy. Learn more about Yasmin's unique approach to scent | | | | READ MORE | | | | | | | |
| | | | | Verden | | | | Founder Charlotte Semler's affection for nature lies at the heart of each Verden creation, focusing on crafting scents that re-establish an oft missing connection with the outside world. Explore the botanical inspirations behind the impressive home fragrance brand | | | | READ MORE | | | | | |
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| | | | | Ex Nihilo | | | | Inspired by the spirit of the French avant-garde, Ex Nihilo has always sought to push the boundaries of what a fragrance brand could be. Founders Sylvie Loday, Olivier Royère and Benoît Verdier tell Liberty their story of memory, vision and alchemy | | | | READ MORE | | | | | |
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| | | | | Maria Nila | | | | Step inside Maria Nila's Swedish hair laboratory and explore the highly efficacious haircare products earning a cult following for the Scandi haircare brand | | | | READ MORE | | | | | |
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| | | | | Votary | | | | A commitment to natural ingredients, an uncompromising dedication to results-driven formulas, and a passion for feel-good indulgence - hear from Arabella Preston, founder of Votary, on what it takes to create a skincare empire | | | | READ MORE | | | | | |
A Cherry on Top |
| | | Join the Beauty Drop, and you can enjoy an exclusive £25 off the Liberty Beauty Advent Calendar 2025 as one of your subscription perks*! | | | | | | | | *Terms and conditions apply. | |
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